

MOTION
Motiin graphics
Why add motion
to a logo?
A logo is the first representative of a brand it needs to make a nice first impression on potential clients. An animated logo is a good way to surprise people and increase the chances that they will remember your brand. Positive first impression helps to attract users' interest. Motion graphics can also play a role in search engine optimisation.

"motion bites"
Animated Logos Grab People’s Attention
Movement gets attention, and when you see animated logos on social channels, email signatures, websites, and video aren’t you hooked and interested to know more about the brand?
Why use an animated logo?
You could use an animated logo because it is more powerful than static imagery or text. An animated logo tells a story about your business, and storytelling is about evoking emotion. If you can make your audiences feel something, they will remember you.
Here is a list of some key emotions that could be evoked in your audiences by an animated logo:
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Surprise
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Joy
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Excitement
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Intrigue
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Amusement
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Awe
Rather than simply being a visual representation of your brand, animated logos either explain the nature of your business, or visually represent your company name.


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